The poster created by Radioville, which has attracted worldwide coverage. The Washington Post Blog has this article :"With attendance dwindling, Britain's interdenominational "Churches Advertising Network" (or CAN), announced Thursday that it plans to launch a campaign featuring heady images of Jesus in an almost empty beer glass. The ads will run during the Christmas season and are aimed at luring youngsters out of public houses and into houses of God. CAN's hip re-branding of Christ doesn't stop there, though. They've also given him a totally awesome Myspace page to foster debate on whether Christmas should be about more than booze and parties.According to chairman Francis Goodwin, "the message is subtle but simple," and let's hope so because being a British commercial the message doesn't appear to offer any disclaimers. Who knows, despite his good intentions, Goodwin could be opening a Pandora's Box of liability. What happens when a bunch of misinterpretation-prone American kids stumble onto CAN's Myspace page and end up spending their holidays downing pint after pint in a drunken search for Foamy Jesus? If they do find God, their parents will sue for contributing to the delinquency of minors, and if they don't find God they'll sue for false advertising. It's enough to make you drink!"
But do they sell bitter in the States? Its a thought isn't it - ooer.
posted by John Carter @ 8:25 am
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