Church in a spin

"Relevant, Contemporary, Ingenious!"

We did it!! The Churches’ Advertising Network (CAN) has ‘scooped’ a top award for last year’s Christmas Questions radio campaign . The campaign was described as “ingenious” by the judges who said the production was “relevant, contemporary and interactive”. We – or rather top agency, Radioville, had made a series of seven, 20 second, adverts posing questions about the meaning of Christmas and they were broadcast during December 2005. The judges praised the advert’s “good, clear and simple style”.

So thanks to everyone involved: colleagues, Adrian Reith and the Radioville team, Simon Mayo who voiced the adverts, Melissa Hawker who worked with the creatives, Jerusalem Productions for supporting us financially, Jeff Bonser and Chistian Enquiry Agency and Simon Jenkins of the Rejesus website…. And of course all the groups and supporters around the country who got begind the campaign. The 2005 adverts, aimed at the 18-25 age group, were played a total of 2039 times on 37 ILR stations including Kiss 100 FM, the Galaxy network, Kerrang, Hallam FM, and Radio City in Liverpool.

It was an honour meeting Prunella Scales (Fawlty Towers, A Question of Attribution etc) who presented the Churches Media Conference and , yes, it was a night of celebration- lots of free champagne, and I was woken up by the cleaner the next morning, looked at my watch and realised I was supposed to have vacated my room an hour earlier! Also came down to earth as realised that we need to get to work very quickly if we are to have a campaign for Christmas 2006. Watch this space!

posted by John Carter @ 3:09 pm